04. Last for Generations
I believe that buying less but investing in quality and paying a true and sustainable cost for our clothing was the way humans have related to clothing for centuries and need to relate to it now for a sustainable and ethical future.
05. Employ Artisans
I believe the craft and skills of textiles are becoming endangered and extinct from industrial manufacturing just as fast as animals are; and it is important to preserve this wisdom and heritage that has literally been honed and handed down to us since the beginning of time.
06. Be Quality
Using the most durable and refined materials available which do the least harm and as much as possible benefit animals, people and planet. I believe in working with nature, not against it.